# change management

Urgency beats purity, communication keeps the team with you. Faced with an urgent integration and scarce capacity, we chose the least-damaging path. Simple learning is - decisions win the moment but communication sustains the team.

Can you care deeply about your team and still fire someone? "A-players hire A-players, B-players hire C-players", we've all heard it - but reality is messy. My story about building an "A-team" without becoming ruthless - and why sometimes the kindest thing a leader can do is also the hardest thing.