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Building brand around your name

There’s one hidden item I keep on my personal Definition of Done: present your work.

As a manager for engineers, it would be easy to take the points for work my folks delivered. I like talking. I like making connections.

I don’t do it.

My goal is to help my people build a brand around their names.

We talk about the feature, what they did, how to announce it and where. Some updates are a Slack message in an engineering channel. Some are a five-minute walkthrough in the engineering guild call. More serious work goes into a brown bag session.

Your task, epic, project, initiative - it isn’t 100% done until you’ve gone out and shared the news.

  1. Don’t abuse it. Not everything should be announced outside your team. Check with your team or manager whether it’s worth sharing out.
  2. Size the work to the channel. Bigger work, bigger audience.
  3. Don’t be shy. Not everyone likes speaking outside their close circle. Ask for help. People are usually glad to help you organize and support the session.

Presenting is a skill you train. It also builds a stronger communication habit and a mindset of early awareness - you start thinking about how to shape a project as something presentable from the beginning.

Thank you for coming to my TED Talk.